Wednesday, October 29, 2008

Public Relations Strategy (3)

Employee relationship is very important as an investor and public relations. Employee relations activities to provide support for the organization to respect the work and life. Employee relations activities include internal communication, training and development programs, employee assistance programs and programs of human resources.
Planning public relations include the following: set public targets, select messages and vehicle-vehicle is feasible and evaluate the results of the public.
Public relations combination of successful advertising in publications is the twin of the Toyota Avanza and Xenia Diahatsu. Similarly, the Suzuki APV. Rinso with "Jemuran terpanjang" and Lifebuoy with Healthy Share.

(From http://msuyanto.com)

Public Relations Strategy (2)

Method of public relations and publicity, which is the main publication, important activities, sponsor events, news, events, community service activities, the media the identity of the company, employee relations, product placement on television programs or movies and information services and Internet phone.
Publication of the reliance on published materials to reach and influence the target market. Publications include the annual report, reports, articles, magazine companies and audiovisual materials.

News that supports companies, products and people is a public relations tasks. News can be delivered through newspapers, magazines, television, supplier, customer or key employees of the company. Betadine is a Top Brand drugs for wounds. News selected as the antiseptic Betadine used in NASA space flight made this brand trusted by the community. Similarly, the coverage plug supply treating agent Tunggal almost Holders Brand is a telling the world that have made the contribution for treating a Top Brand in Indonesia.
Feature article is written to 3,000 words prepared for the benefit or specific targets. For example, companies build new production facilities that are known by the public, trading rooms, local government and other perusahaa around the location of the feature articles published by local or regional media. Feature articles usually focus on the implications or the economic impact of company actions.
White Papers similar to the feature article, but more technical and focused on the topic that is very special diminasi the company's shareholders. White Papers promote the company's stance on important product or market issues and can be used to promote products and solutions that made the company. White Papers extensively in the field of information technology, the company is continuously working to develop standards to protect the innovation and technology.
Activities conducted for the company can attract consumers to products through seminars, anniversary, exhibitions, contests, and competition to reach the target community. Betadine Fatigon activities with the theme of "Spirit On The Spot" which was held in Jakarta, Bandung, Semarang and Surabaya.

(From http://msuyanto.com)

Public Relations Strategy (1)

Companies use the method public relations (public realations) to convey messages and toss attitude, image and the correct opinion. Public relations (public relations) is one of the campaign / communication important. During this, no more than public relations campaign tools / communications least used, but these tools have the potential to build awareness and frequency in the market, to strengthen the position of the product again, and to maintain the product. Public relations (humasa) often is with publicity. Actually, the publicity is only a part of public relations. Publicity activities of the company, which is designed to trigger the attention of the media through articles, editorial and news that are expected to help maintain awareness, perspective and image of the community thought to be the company remains positive. Publicity can be used to benefit a single, mislanya launch new products or reduce the negative opinion that happens. Publicity can also be used for the double benefit, for example, improving some aspects of the activities of the company.
Many companies use marketing public relations (marketing realations public) to make the campaign a company or product and create the image of the company and products. Public relations has marketing roles, including:
• Assist in launching new products, for example, launched a new product Pantene Hair Fall Control to answer the needs of consumers to reduce hair fall because of a broken claimed up to 98% with regular usage for two months. Share knowledge about the Pantene hair fall to press the case for women in Indonesia experienced a fall because of broken hair.
• Assist in doing return the product placement position that is mature, such as the PT. UNILEVER after the ketchup maker Cap Bango in 2001, Unilever perform repositioning sauce Cap Bango do with cooking competitions involving mothers household for Jakarta and West Java. And then resumed activities cart Sate Bango food traders who look at the road side and the Festival Hawker Bango included in the television as previously be by Bondan Winarno, Indonesia's culinary experts. Finally Cap Bango soy sauce into a position of market share ranking of the two.
• Developing interest in a product category, for example, invites Maspion to buy products made in Indonesia.
• Affecting target specific groups, such as the Extra Joss sponsored Qurban 2 billion and then go along with 600 traders asongan Jabotabek-se, so get a good image of Islam. Extra Joss currently ranks first for the alternative energy drink category.
• Maintain a product that experienced problems in the community, such as Lion Air is intended to name after the accident in Solo, but Lion Air is able to attract sympathy with the return in cooperation with Metro TV in the disaster in Aceh to help with a seat free for a number of departing passengers to Aceh and provide special aircraft to carry aid to Aceh goods for free.
• Building the image of companies that support the products, for example, a family Sosrojoyo holding the noble values that believed, that is good, not dangerous to human health and does not damage the environment. Finally Soetjipto Sosrojoyo get Life Time Achievement Award in Marketing, can strengthen its brand of tea Sosro the brand is currently ranked first in the packaged tea category.

(From http://msuyanto.com)

Strategic management

Strategic management is the art, science and craft of formulating, implementing and evaluating cross-functional decisions that will enable an organization to achieve its objectives[1]. It is the process of specifying the organization's mission, vision and objectives, developing policies and plans, often in terms of projects and programs, which are designed to achieve these objectives, and then allocating resources to implement the policies and plans, projects and programs. Strategic management seeks to coordinate and integrate the activities of the various functional areas of a business in order to achieve organizational objectives. A balanced scorecard is often used to evaluate the overall performance of the business and its progress towards objectives.

Strategic management is the highest level of managerial activity. Strategies are typically planned, crafted or guided by the Chief Executive Officer, approved or authorized by the Board of directors, and then implemented under the supervision of the organization's top management team or senior executives. Strategic management provides overall direction to the enterprise and is closely related to the field of Organization Studies. In the field of business administration it is useful to talk about "strategic alignment" between the organization and its environment or "strategic consistency" According to Arieu (2007), "there is strategic consistency when the actions of an organization are consistent with the expectations of management, and these in turn are with the market and the context."

“Strategic management is an ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly [i.e. regularly] to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment., or a new social, financial, or political environment.” (Lamb, 1984:ix)[2]

(From Wikipedia.org)

Organizing a business

The major factors affecting how a business is organized are usually:

  • The size and scope of the business, and its anticipated management and ownership. Generally a smaller business is more flexible, while larger businesses, or those with wider ownership or more formal structures, will usually tend to be organized as partnerships or (more commonly) corporations. In addition a business which wishes to raise money on a stock market or to be owned by a wide range of people will often be required to adopt a specific legal form to do so.
  • The sector and country. Private profit making businesses are different from government owned bodies. In some countries, certain businesses are legally obliged to be organized certain ways.
  • Limited liability. Corporations, limited liability partnerships, and other specific types of business organizations protect their owners from business failure by doing business under a separate legal entity with certain legal protections. In contrast, unincorporated businesses or persons working on their own are usually not so protected.
  • Tax advantages. Different structures are treated differently in tax law, and may have advantages for this reason.
  • Disclosure and compliance requirements. Different business structures may be required to make more or less information public (or reported to relevant authorities), and may be bound to comply with different rules and regulations.

Many businesses are operated through a separate entity such as a corporation, limited partnership or limited liability company. Most legal jurisdictions allow people to organize such an entity by filing certain charter documents with the relevant Secretary of State or equivalent and complying with certain other ongoing obligations. The relationships and legal rights of shareholders, limited partners, or members are governed partly by the charter documents and partly by the law of the jurisdiction where the entity is organized. Generally speaking, shareholders in a corporation, limited partners in a limited partnership, and members in a limited liability company are shielded from personal liability for the debts and obligations of the entity, which is legally treated as a separate "person." This means that unless there is misconduct, the owner's own possessions are strongly protected in law, if the business does not succeed.

Where two or more individuals own a business together but have failed to organize a more specialized form of vehicle, they will be treated as a general partnership. The terms of a partnership are partly governed by a partnership agreement if one is created, and partly by the law of the jurisdiction where the partnership is located. No paperwork or filing is necessary to create a partnership, and without an agreement, the relationships and legal rights of the partners will be entirely governed by the law of the jurisdiction where the partnership is located.

A single person who owns and runs a business is commonly known as a sole proprietor, whether he or she owns it directly or through a formally organized entity.

A few relevant factors to consider in deciding how to operate a business include:

  1. General partners in a partnership (other than a limited liability partnership), plus anyone who personally owns and operates a business without creating a separate legal entity, are personally liable for the debts and obligations of the business.
  2. Generally, corporations are required to pay tax just like "real" people. In some tax systems, this can give rise to so-called double taxation, because first the corporation pays tax on the profit, and then when the corporation distributes its profits to its owners, individuals have to include dividends in their income when they complete their personal tax returns, at which point a second layer of income tax is imposed.
  3. In most countries, there are laws which treat small corporations differently than large ones. They may be exempt from certain legal filing requirements or labor laws, have simplified procedures in specialized areas, and have simplified, advantageous, or slightly different tax treatment.
  4. In order to "go public" (sometimes called IPO) -- which basically means to allow a part of the business to be owned by a wider range of investors or the public in general -- you must organize a separate entity, which is usually required to comply with a tighter set of laws and procedures. Most public entities are corporations that have sold shares, but increasingly there are also public LLCs that sell units (sometimes also called shares), and other more exotic entities as well (for example, REITs in the USA, Unit Trusts in the UK). However, you cannot take a general partnership "public."
(From Wikipedia.org)

Starting Business Without Money

Business have cash money, it is commonplace. But not true, I may start a business without money cash. Could we have started a business without cash? I think it may be. Why not? If we
able to optimize our thinking, it will be many roads that can be applied to the problem
for the capital, we can start a business. Only problem for the capital, we can start a business. only case, the money comes from? Logically, all the business that need capital money.
Indeed, most of us always complain that the lack of capital money as the reason why we "reluctant" to pay tribute. Actually, the most vital capital was not the money, but the non-physical capital.I am sure, if it can not be fulfilled, then the search for capital money is not a problem that is not possible, though personally we do not have the money. While we know that business opportunities have been there in front of the eye. Of course, how well, if we do not delay to start business . we know, that many sources of capital. Such as savings, money Pesangon, loans in the bank and the cooperative or from financial institutions or from other parties. However, if we had not have savings, or money say there is no courage to borrow money in the bank or cooperative, I think we also need not worry. Because there is a way to start a business, although we do not have the cash .For Example, we can become a mediator. For example, a interpose selling and buying a house, buy and sell motor and others. The advantage that we can be of the sales commission or other ways of the agreement with the owner's roducts. We can also create a business with the way consumers conduct
payment in advance. In this case, we can find a business where it targets the consumer business that we want or pay the money before the business, good services and products, it happens. For example, can done in the service business, such as education services industry. Where, students are required to pay first before the front the education process is also.for example, there are people who order the goods on us, but before the goods who ordered it so, the consumer has to provide advance first. This means, the same we have been given capital
by costumer.Still no other way start a business without our own cash. For example, using the system for the results. Typically, how much of this business model applied in Padang Restaurant. Where we as a people that have cooking, while patner business owners of capital as we work together and uang. We benefits that are obtained are divided in accordance with the agreement. Or we may want another way? Of course, there is.
For example, we can do with the system of barter with suppliers, and even if we have a certain expertise, why not just become a consultant. In addition, how can we take the first product that will traded, only for the payment can be done after the product is sold to consumers. Of course,
there are many other ways to start our business without money . therefore, I, we should not
need to lose heart or fear deemed low, when in fact we did not have the cash but gasp
to start a business. I am sure, we have the cash but keen to start a business. I am sure,
we have a great willingness to become an entrepreneur or Entrepreneurs, it will always be at least there is a way to start a business. In fact, few businessmen who do not have to reach success despite the start I have a business without money It shows that if there is not correct that says "I may we have started a business without cash. "However, to achieve quick success - especially without have the cash - it is not as easy as we are to reverse the palms. All require struggle.

True Story Of Starting a business (Part 2)

Pierre Omidyar started the business with a degree in computer science. He was interested in developing the technology for different products and consumers love the idea that he can take the concept with all the way through the delivery of products to consumers, and their reaction shows and changing them. Internet gives you a place to do it, because you can publish software quickly, you can get a reaction from your customers quickly and Andapun do know if the error quickly. He thinks, how the auction in Paris of participants do not go to Paris, but in their homes or offices in each. Finally Omidyar founded on the Internet auction company with the name eBay in 1995. Before Omidyar founded eBay with i establish eSharp, which provide experience as Entrepreneurs. eBay is a company that relies on trust. Imagine! People want to pay what dilelangkan with only see an image only. Without trust this company will not run. Net income more than three times reached 1.35 million dollars in the third quarter of 1999, with sales increased to 58.5 million dollars. The amount of that conduct registration on the site eBay increased from 5.6 million to be 7.7 million compared with the previous quarter and increased 1.3 million dollars in the same period the previous year. Penjulan value of the goods on the web site jump from 195 million dollars into 741 million dollars. eBay auction is the best company in the Internet in 2002, the magazine version of Yahoo.

(From http://msuyanto.com/baru/?p=802#more-802)

True Story Of Starting a business (Part 1)

Kiichiro Toyoda is the son of the founder of the company Toyoda Spinning & Weaving Co., which moves in the field of automatic loom. After completing engineering studies, he decided to start a business with the company to change the car into production and change the company name from Toyoda become Toyota in the year 1936. Kiichiro Toyoda became President of the company's Toyota until 1950. The first car made the Model AA Model and the Crown. Overseas offices established in Taiwan is first and then Saudi Arabia. Company starters began to produce forklift trucks (vessel / trailer), which made the number one company in the world in this market. Trucks entering the United States market of 1958 and 1965 the UK market. But the Model Crown failed to enter the United States, because the car is designed for the Japanese market, are not designed for the roads free of the constraints in the United States. Finally, Toyota Corolla make in 1968 and achieve success so that they can shift Volkswagen as the number one imported car in the United States. Even penetrate the heart of the city United States by cooperating with General Motors to Toyota in the United States. Camry is a car with tersukses sales in the United States in 1997. Toyota is now reaching the business to other sectors, namely financial services, telecommunications, housing, machinery navy, recreational boats, the distribution of parts and flight services. Now Toyota is the number three car maker in the world after General Motors and Ford. Yoyota have to sell 5 million vehicles per year.

(From http://msuyanto.com)

Starting a business

Many complained that to open a business opportunity is not there. This is a classic complaint that can not be with us again. Indeed, to start a business we can do with a variety of ways, one with the education that we have. Jerry Yang and David Filo, the founders of Yahoo start a business with education. They are students from Stanford University. Yahoo started from the back parking lots is now growing rapidly. Jerry Yang and David Filo started the business from small and simple. Jerry Yang describes the discovery that Yahoo is "an accident" when he and Filo tesis complete. Filo and that this launch Yahoo when they sit in the universities, before they complete studies. They start doing business with the listing several web sites that they like and write some software that allows a website to get other web sites that will be placed on a web portal called. At the time established in 1994, named Terry's Guide To The World Wide Web. When they know that their sites visited by people from 90 countries, spontaneously say "Yahoo" and finally the words that are used to name their company. In 1999, Yahoo reach star status. Net income in quadruplicate fourth quarter of 57.6 million dollars, while revenue jump from 91 million dollars into 201 million dollars. Now, Yahoo is the best portal in 2002.

(From http://msuyanto.com/baru/?p=802#more-802)


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